Turn Up The Heat … Without Going Over the Top
July 06, 2009
Getting into hot water is not necessarily a bad thing – provided you carefully watch the level.
It’s an art that both the Eco Kettle and Sacha Baron Cohen (aka Bruno and Borat) are familiar with. Although with his latest film, Cohen very nearly goes over the top.
The Eco Kettle, meanwhile, has turned the art into a science, using an internal reservoir to release just the right amount of water into a separate boiling chamber (simply fill to capacity and boil between one and eight cups as needed). Bruno’s approach is less measured … and more gut feel. The concept of ‘virtuous separation’ – in his case good vs bad taste – is clearly not his cup of tea.
By boiling only what you need (and saving up to 50 light bulbs worth of power in the process!) the Eco Kettle helps you to moderate your crimes against the environment. By contrast, Cohen has the moral crusaders constantly on the boil - adding crimes against the vainglorious (Bruno), to his already long list of misdemeanours against Middle America (Borat).
While Bruno’s fashion sense might not be to your liking (call it fashionista gauche), the Eco Kettle has a simple and effortless style to match its green credentials – it certainly wouldn’t look out of place in a ‘white goods haute couture’ line up. Bruno may not approve, but then he doesn’t normally hang with the tea and coffee set.
So, if you’re looking to make a statement, matched with a little restraint, turn up the heat … without going over the top.
Where to buy:
The Eco Kettle is available from Amazon.co.uk. You can also buy it direct from www.ecokettle.com.








